In case you have been browsing through your social media feeds recently, you probably see the exploding amount of Potato Latina Makeup trends flooding your feed. Think bold, well-shaped eyebrows, deep bronze skin that glows nicely in the light, sharp winged liner that can cut glass and glossy lips that almost seem edible. This is what we call Latina glam at its best, a high-impact beauty style based in Latin American and U.S. Latina culture which loves visible and deliberate makeup design.
However, there is another twist on the glamorous trend, and this is when potato Latina makeup comes in. A fun, self-deprecating twist on the glamorous trend of Latina makeup, potato Latina makeup incorporates the bold, beautiful aspects of Latina makeup with the fun, laid-back feeling of being a lazy potato – wanting to look amazing, but with no desire to spend hours to get every detail just right. Essentially, it is a form of glam, with a little bit more of an approachable and accepting nature.
What Is Potato Latina Makeup?
Potato Latina makeup is a beauty trend that brings together the glamorous, high-impact style of traditional Latina makeup with a more casual and accessible style for the beginning makeup artist. The four main components of potato Latina makeup are; bold, curved eyebrows, a warm-bronze skin tone, soft winged liner, shiny lips and warm-tinted eyeshadows. While the precise perfection of a full-glam look can be intimidating, potato Latina makeup encourages a more relaxed, and forgiving style of beauty that will still provide maximum results.
The ‘potato’ aspect of potato Latina makeup relates to the fun and approachable nature of the style. It is about transforming yourself with makeup, without needing to be a perfectionist. You can obtain incredible results whether you’re new to makeup, or whether you simply want a faster make-up routine. The potato Latina trend is about embracing confidence, individuality, and looking amazing, while remaining realistic.
Step-by-Step Make-Up Tutorial
Preparing the canvas
Begin with clean, hydrated skin, and apply a hydrating primer for a smooth surface to begin with. If you have textured or acne prone skin, focus on the areas that require smoothing such as your T-zone and cheeks with your primer.
Foundation and Concealer
Select a foundation that has a matching undertone to your skin. Most Latinas have either a warm or neutral undertone, therefore look for a foundation with a yellow, golden, or olive base. Apply with a damp beauty sponge for a natural, airbrushed effect. Apply concealer one to two shades lighter than your foundation to cover up imperfections on your face including dark circles around the eyes in an inverted triangle shape, a straight line across the center of your forehead, and the bridge of your nose, chin, and the area above your upper lip. Blend completely.
Bold Brows
Brows are the defining characteristic of Latina makeup. To define your brows, use a brow pencil or pomade to fill in sparse areas, sticking to your natural brow shape but creating a fuller and more defined shape. Create a sharp point that extends a little beyond your normal brow shape. Clean up the edges with a concealer on a small brush for added precision. Set your brows with a brow gel.
Bronze and Contour
Apply bronzer to the hollows of your cheeks, temples, jaw line and the sides of your nose. Use a warm-toned bronzer that complements your skin. Blend your bronzer well with a fluffy brush. To contour, select a shade that is two to three tones deeper than your skin and apply to the same areas for additional definition. When contouring, build gradually rather than applying too much at once.
Blush and Highlight
To the apples of your cheeks and blend upward toward your temples, apply a warm-toned blush such as coral, peach or terracotta. Cream or mousse blushes work exceptionally well for the potato style and produce a soft, diffused appearance. On your cheek bones, brow bone, the inside corners of your eyes, the bridge of your nose, and cupid’s bow, apply highlighter. Select a warm golden or champagne highlighter for maximum shine.
Warm-Toned Eyeshadow
For a warm-toned eyeshadow palette containing shades such as terracotta, burnt orange, warm brown and gold, use a warm-toned eyeshadow palette. On your lid, apply a medium warm shade, a darker shade in the crease for dimension and a shimmery shade in the middle of your lid and the inside corner. Blend your eyeshadows well for a seamless transition between colors. This produces depth without appearing overly done.
Eyeliner and Lashes
On your upper lash line, apply black or dark brown eyeliner and create a subtle wing. For a softer, potato-style version, slightly smudge your eyeliner or replace it with eyeshadow on an angled brush. Curl your lashes and apply mascara generously. If you wish to increase the level of drama, add fake lashes.
Lips
Outline your lips with a lip liner that is one to two shades deeper than your lipstick. This helps to define the shape of your lips and also helps to keep the lipstick from bleeding. Using a warm-toned lipstick in shades such as nude brown, terracotta, mauve or brick red, fill in your lips. Coat your lips with a glossy finish for that signature Latina pout. The gloss provides additional dimension and makes your lips appear larger.
Set Your Makeup
Sprinkle lightly with a translucent powder on your T-zone to help manage excess shine. Unless you are doing a full glam, do not over-bake. End with a setting spray to secure your makeup and add a dewy finish.
Common Mistakes and Solutions
Excessive Bronzing:
Using excessive amounts of bronzer can create a dull, orange-looking complexion. Gradually layer light amounts of bronzer and blend extensively. In the event you apply too much bronzer, utilize a fluffy brush to blur the product or apply more foundation to reduce the color.
Extreme Brows:
When your brows are too thick or too dark, they may look unnatural. Utilize light, feathery strokes when filling in your brows and blend using a spoolie. Select a color that is similar to your natural eyebrow color, and do not go too dark.
Cakiness of Concealer:
Using excessive amounts of concealer or powder can result in a caked-on appearance. Use thin layers and only set the areas that require it. With a damp sponge, gently press powder onto your skin rather than brushing it on.
Uneven Application of Eyeshadow:
Utilize an eyeshadow primer to create a smooth surface for application. Do not pack on excessive product at once. With a clean blending brush, soften the edges and create seamless transitions between colors.
Products
Brand Names
Potato Latina makeup is more about how you do it than what you buy. At the drugstore, many affordable options from NYX, e.l.f., Wet n Wild, Maybelline, L’Oréal and Juvia’s Place offer high-quality, affordable products with wonderful shade selections. Establish a small collection of basic items: foundation, contour or bronzer, blush, highlighter, warm-toned eyeshadow palette, black eyeliner, mascara, lip liner, lipstick, and lip gloss.
Cream Formulas
Cream or mousse blushes with a whipped texture are extremely easy to blend, particularly for beginners. They provide a soft, diffused color and are ideal for dry or textured skin. Combine liquid or cream highlighters for an overall soft glow.
Tools
A damp makeup sponge for foundation and concealer, a fluffy brush with a medium density for bronzer and blush, a dense brush for highlighting and concealer cleaning, and a fluffy blending brush and a flat packing brush for the eyes are the essential tools needed for potato Latina makeup.
Social Media Inspiration
Your social media feeds are flooded with inspiration for potato Latina makeup. Research hashtags like #LatinaMakeup, #LatinaGlam, and #PotatoGirl. Save your reference images that fit your skin type and eye shape, and then simplify your reference image to begin to develop your own version of the trend.
Tips for Skincare
At the end of the day, remove your makeup properly with double cleansing: first with an oil cleanser or balm to dissolve your makeup, and second with a water-based cleanser. Afterward, apply hydrating toner, serum, and moisturizer to preserve your skin barrier. Before testing out new products, patch test them to prevent irritation.
Frequently Asked Questions
Can Anyone Get Into This Trend?
No, potato Latina makeup is a trend that is rooted in the Latina glam aesthetic, however, it can be appreciated by anyone with respect and admiration for its cultural roots. Many creatives from other brown-skinned communities have taken part in this trend.
Can I Wear This Every Day?
Of course. Simply dial back the intensity of the trend by wearing lighter coverage, softer liner, and natural lip colors for everyday wear. Turn it up for special events with greater coverage, more dramatic liner, false lashes, and dramatic lip colors.
Can This Be Used on Dry/Textured Skin?
Yes. Use fewer layers of foundation, cream textures for contour and blush, and don’t over-bake. Prioritize your pre-makeup skincare routine and opt for non-comedogenic formulations.
How Long Does It Take to Do?
It typically takes 30 to 60 minutes to complete full-glam. You can complete the simplified lazy potato version of the trend in 10 to 20 minutes, by focusing on the most significant elements of the trend.
I Don’t Have Good Wings – Can I Still Do This Trend?
Yes, you can use brown or black eyeshadow on an angled brush to create a soft, smudgy mini-wing. Try practicing half-wings, or use adhesive tape as a guide. As you continue to practice, your wings will become better.
Final Thoughts
The Potato Latina makeup movement is all about embracing a sense of confidence and bronziness in a playful and aware way. With this style, you don’t need to be an expert or break the bank to get a bold, beautiful look. Potato Latina combines the powerful glamour of traditional Latina makeup with a laid-back, accepting, and non-judgmental “I’m a potato and I’m fabulous” spirit.
This type of makeup is all about feeling and looking as amazing as you can without having to be perfect. It’s about feeling empowered, looking your absolute best and being your own personal brand of glamorous, no matter if you’re heading to a big night on the town or simply want to make your daily routine run a bit smoother.
Take your favorite bronzer, your go-to eyeshadow palette with the warmest tones, and your glossy lip color of choice and have some fun. Experiment with the levels of color intensity, test new techniques, test new colors and most importantly, enjoy the process. There isn’t a better makeup look than the one that allows you to express yourself, but maybe just a little bolder, a little bronzier, and a whole lot more confident. Come join me in the world of Potato Latina Makeup. You will look fantastic!
